From the course: Social Media Promotion for Musicians, Artists, and Engineers
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LinkedIn marketing strategy
From the course: Social Media Promotion for Musicians, Artists, and Engineers
LinkedIn marketing strategy
- [Narrator] LinkedIn isn't usually one of the social networks that comes to mind when you're talking about audience building, promotion, or marketing. While all those things can happen on LinkedIn, it's most useful to a musician, artist, band, engineer or producer by doing what it's really good at, and that's connecting you with professionals that might be useful in running the business of your music. For instance, maybe you're looking for a social media manager, or a video editor, or a recording studio. LinkedIn's a great place to get access to a pro that might be invisible to you otherwise. Maybe you're looking for a manger, music attorney, or promoter in Germany. There's no better way to contact the right person without having to wade through the different layers of people in your way if you cold call. The best part is that the other person can check you out as well. If you present a professional image and have a complete description of your brand, you can get the seal of approval…
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