From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Instagram marketing strategy

Instagram marketing strategy

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Instagram marketing strategy

- [Narrator] According to Nielsen Research, if you want to reach music lovers, Instagram is one of the best platforms to use for promotion. Why, well first of all, Instagram users are huge music fans and spend 42% more money on music and listen to 30% more than the general population. In fact, the typical Instagram users spends a surprising $269 per year on music, which is about twice as much as the average music fan that subscribes to a streaming service. This is all well and good, but if we don't know for sure if a large number of your fans are already on Instagram, then don't commit to it if you don't have the time. Like in all other platforms, consistency is king, so you have to be able to spend time on this every single day. This might not be so easy, especially when you're already spending time on other social platforms. If you do decide to go ahead and market on Instagram, be aware of your brand before you begin to post. You want it to be consistent with your other online…

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