Not all views are equal. Find out how each platform has its own way to determine what a view really is.
- [Narrator] Video views are an important measurement, not only for artists and bands, but record labels, advertisers, and sponsors. A high number of views can lead not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem is that most services like Facebook, YouTube, Instagram, Twitter, and Snapchat all measure what they consider a view differently. Here are four factors that determine a view.
The first one is whether the video autoplays, or was it user initiated. The amount of time spent watching the video also determines if it's a view or not. The amount of video that's on the screen is also important, and whether the video is played in the app or embedded in another site makes a difference on whether it's counted as a view. Let's look at what the qualifications for a view are on some of the popular platforms. Facebook is the most liberal with what it considers a view. If a video is autoplayed for just three seconds and it's 100% on the screen for desktop or 50% for mobile, it's considered a view.
The audio doesn't even have to be on. For Snapchat, as soon as the video is played, even with autoplay, it's considered a view if it's 100% in view and played inside the app. With Instagram, if the video is played for three seconds either in the feed or upon opening a story, and it's 100% in view in the app only, it's considered a view. For Twitter, the video can be autoplayed as long as it's watched for at least three seconds and is 100% in view either on mobile or desktop, then it's considered a view.
This counts across all platforms and embedded posts as well. YouTube is much tougher than any of the above. The video has to be user-initiated and it has to be viewed for an indeterminate percentage of the total video length. For advertisers, it has to be at least 50% in view, that includes all devices, all platforms, and embedded posts. As you can see, not all views are equal and some of the view numbers that you see can be taken with a grain of salt as a result.
Author
Released
3/30/2017- Reviewing the biggest trends in online marketing for musicians
- Developing your social media strategy and online brand
- Determining how often to post on social media
- Marketing through your website
- Selecting and using a mailing list service
- Getting fans to sign up for your mailing list
- Using Facebook, Twitter, Instagram, and LinkedIn for marketing
- Marketing with a blog
- Optimizing your YouTube channel
- Increasing YouTube engagement
- Getting your music on Spotify and other streaming service playlists
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 24s
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1. What Online Marketing Can and Can’t Do for You
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2. Online Marketing Basics
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Developing your online brand3m 26s
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Posting frequency for music2m 27s
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3. Marketing through Your Website
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Website marketing overview1m 28s
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Your website design4m 34s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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4. Marketing with Your Mailing List
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Using a mailing list service1m 50s
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Crafting your copy2m 33s
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The best times to email1m 6s
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5. Using Facebook for Marketing
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Facebook marketing overview1m 46s
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Your Facebook fan page3m 9s
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What should I say?2m 1s
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The best time to post1m 7s
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Scheduling posts1m 43s
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Facebook posting rules2m 44s
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Facebook video basics1m 36s
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Using Facebook Live2m 56s
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Promoting your posts1m 23s
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An overview of the Ad Manager13m 23s
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6. Using Twitter for Marketing
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Your Twitter profile1m 52s
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Scheduling tweets1m 13s
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Twitter measurement1m 54s
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7. Marketing with a Blog
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Blogging platforms overview6m 35s
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Designing your blog1m 41s
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Your RSS feed1m 35s
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Blog SEO1m 35s
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Why blogs fail2m 28s
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Popular blog list sites1m 4s
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8. Marketing with YouTube
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Optimizing your YouTube channel10m 39s
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Your online video strategy2m 34s
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Essential video SEO2m 24s
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The key to viral videos1m 48s
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In-video branding2m 40s
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Video analytics4m 14s
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9. Using Instagram for Marketing
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Instagram marketing strategy2m 15s
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Instagram best practices1m 33s
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What not to do on Instagram1m 31s
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10. Using LinkedIn for Marketing
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LinkedIn marketing strategy1m 44s
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Setting up your profile3m 53s
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LinkedIn networking tips2m 51s
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LinkedIn posting tips2m 21s
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Using LinkedIn's ProFinder1m 17s
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11. Marketing Your Music with Playlists
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Conclusion
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Goodbye58s
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Video: How views on various platforms are counted