From the course: Social Media Promotion for Musicians, Artists, and Engineers
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How Facebook determine what's in your news feed
From the course: Social Media Promotion for Musicians, Artists, and Engineers
How Facebook determine what's in your news feed
- [Instructor] One of the things that's most disturbing to users that regularly post on Facebook is how few of their posts their friends and followers actually see. At one point in time, 100% of all of your followers would see every single thing that you posted. That figure went down to 15% a few years ago, and now stands at 3% or even less. That means if you have 1,000 followers, on average only about 30 of them will see your post in their news feed, unless you choose to pay to promote it. How is this determined? Facebook has a complicated algorithm that determines what post to show your friends and followers, and some say it covers thousands of factors. No one outside of Facebook knows exactly what the formula is, but it can generally be broken down to something like what you see here. If formulas like this make your eyes glaze over, let's look at how Facebook's algorithm chooses what appears and in what order. It assigns each post a personalized relevancy score that's different for…
Contents
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Facebook marketing overview1m 46s
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(Locked)
How Facebook determine what's in your news feed3m 42s
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(Locked)
Your Facebook personal page1m 1s
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(Locked)
Your Facebook fan page3m 9s
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(Locked)
What should I say?2m 1s
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(Locked)
Crafting a promotional post that works2m 24s
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(Locked)
The best time to post1m 7s
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(Locked)
Scheduling posts1m 43s
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(Locked)
Secrets to getting your posts liked5m 24s
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(Locked)
Facebook posting rules2m 44s
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(Locked)
10 best Facebook practices for artists and bands2m 40s
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(Locked)
Facebook video basics1m 36s
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(Locked)
Designing a video for Facebook1m 28s
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(Locked)
7 tips for publishing Facebook videos1m 14s
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(Locked)
Using Facebook Live2m 56s
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(Locked)
Promoting your posts1m 23s
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(Locked)
An overview of the Ad Manager13m 23s
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(Locked)
Facebook policies everyone should know3m 12s
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