From the course: Social Media Promotion for Musicians, Artists, and Engineers

Hashtags: The key to Instagram promotion

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Hashtags: The key to Instagram promotion

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- [Speaker] Hashtags are an essential part of Instagram marketing and promotion. So it's important that you're familiar about how they work on the platform. Contrary to all other networks, on Instagram, the more hashtags you use, the better. That's because hashtags are the primary way you build community on the platform. Believe it or not, between seven and 11 hashtags gets the most engagement, according to most studies. That said, make sure you do some research as to which hashtags you will use. Hyper-focused hashtags will put your images in front of a more interested audience. That means that you should use hashtags relevant to music, and to your music and brand in particular. Three ways to search for new hashtags include, hastify.me, websta.me/search, and picodash.com. Here are some of the most popular related hashtags, which include music, musician, musicians, music producer, music video, music man, music is my life, musician life, music Monday, and music studio. The best hashtags to get new followers are, love, instagood, me, tbt, which is short for Throwback Thursday, cute, follow, follow me, photo of the day, happy, and tag for likes. Finally, don't forget to include a custom hashtag of you or your band if your following is large enough. You should consistently use it in all your posts. Hashtags constantly change in popularity depending upon the current trends. So make sure do regular searches just to be sure that you're using the best ones for your posts.

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