From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Google Analytics

Google Analytics

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Google Analytics

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[Narrator] - Google Analytics is another free measurement tool that's easily available. If you have a Gmail account, or you have a Blogger account, then you already qualify for Google Analytics. All you have to do is create an account, which pretty much means you just sign in with your Gmail account. In this case, I'm going to sign in and you can see I have a number of accounts here that Google Analytics is looking at. And what we'll look at is, look at Blogspot. Blogspot is my big picture blog. And once again, this gives us an overview. It tells us how people visited the site. It's telling us the average visit, it's telling us the new visits, telling us how many unique visitors, what their average page visit is. Gives us a ratio of new visitors to returning visitors, all of those things. We go down here, gives us a little bit more. Tells us the language, so for the most part, my visitors are English speaking. There are some from Germany. There's some from France. We can go in and we…

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