From the course: Social Media Promotion for Musicians, Artists, and Engineers
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Facebook video basics
From the course: Social Media Promotion for Musicians, Artists, and Engineers
Facebook video basics
- [Instructor] Facebook video is one of the hottest features on the platform. The company's in a war with YouTube for video supremacy, and as a result, it pushes video into the news feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not videos that are embedded via links. Facebook has claimed it's taken over the mantle of most watched from YouTube, and it's come on strong since it was launched in 2014. The difference is that calculating what counts as a view between the platforms is apples and oranges. For Facebook, if you watch a video, even with the sound off for just three seconds, it counts as a view. On YouTube, you need far longer engagement before it's counted. Another aspect for Facebook is that there's no feature for monetizing videos, like what happens on YouTube. Therefore, content creators may be getting big view and engagement numbers, but they never see a dime as a result. Facebook claims to be…
Contents
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Facebook marketing overview1m 46s
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(Locked)
How Facebook determine what's in your news feed3m 42s
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(Locked)
Your Facebook personal page1m 1s
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(Locked)
Your Facebook fan page3m 9s
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(Locked)
What should I say?2m 1s
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(Locked)
Crafting a promotional post that works2m 24s
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(Locked)
The best time to post1m 7s
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(Locked)
Scheduling posts1m 43s
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(Locked)
Secrets to getting your posts liked5m 24s
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(Locked)
Facebook posting rules2m 44s
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(Locked)
10 best Facebook practices for artists and bands2m 40s
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(Locked)
Facebook video basics1m 36s
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(Locked)
Designing a video for Facebook1m 28s
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(Locked)
7 tips for publishing Facebook videos1m 14s
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(Locked)
Using Facebook Live2m 56s
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(Locked)
Promoting your posts1m 23s
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(Locked)
An overview of the Ad Manager13m 23s
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(Locked)
Facebook policies everyone should know3m 12s
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