- [Narrator] Those that use Facebook a lot…don't often think about it,…but there are number of terms that you agreed to…when you first created both your personal and fan page.…These are worth being aware of since a violation is enough…to get you banned from the service…which is something you definitely don't want to happen.…For example, Facebook has a number of guidelines…for your cover graphic, like…it can't have a price or purchase information on a photo.…Something like 50% off.…It can't include a call to action to like, comment or share…with your friends.…
And it can't include contact info…like web, email or mailing address.…There are actually better places to put these…rather than on a cover photo.…If you're going to advertise,…Facebook has a number of advertising policies…that you have to follow as well.…For instance, you can't make any unsubstantiated…or sensational claims.…While this is a more at the get rich schemes,…the promise of making a million dollars in less than a month…or something like that, it can also be as simple as,…
- Reviewing the biggest trends in online marketing for musicians
- Developing your social media strategy and online brand
- Determining how often to post on social media
- Marketing through your website
- Selecting and using a mailing list service
- Getting fans to sign up for your mailing list
- Using Facebook, Twitter, Instagram, and LinkedIn for marketing
- Marketing with a blog
- Optimizing your YouTube channel
- Increasing YouTube engagement
- Getting your music on Spotify and other streaming service playlists
Skill Level Intermediate
1. What Online Marketing Can and Can’t Do for You
2. Online Marketing Basics
3. Marketing through Your Website
4. Marketing with Your Mailing List
5. Using Facebook for Marketing
6. Using Twitter for Marketing
7. Marketing with a Blog
8. Marketing with YouTube
9. Using Instagram for Marketing
10. Using LinkedIn for Marketing
11. Marketing Your Music with Playlists
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