From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Elements of a successful website

Elements of a successful website

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Elements of a successful website

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- [Instructor] A website should be unique and individual when it comes to its design, and that means it should obviously reflect your brand and your music. That said, if we were to look at the ideal website, we'd find the following common elements: a great site name. The name of the site has to be easy to spell and remember, and it's best if it has a dot com behind it rather than a dot net or dot US or any other type of extension, although that's not absolutely necessary these days. Let's say your band is called The Unsigned. That means that the strongest URL would be theunsigned.com. If that URL is not available, try some simple alternates like theunsignedband.com, unsignedband.com or unsignedtheband.com. What you don't want is something that's so clever that people can't remember it. Like theunsigned.com using a dollar sign for the S. You can't be sure that they'll actually type the dollar sign into the search engine correctly when searching for your site. Yet another problem is…

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