From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Designing a video for Facebook

Designing a video for Facebook

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Designing a video for Facebook

- [Narrator] While you're probably going to upload a video that you've already posted on YouTube, there are some things to keep in mind when positing it to Facebook. In some cases, it might be better to customize the video a bit in order to get more engagement since it's a social platform. Here's how to optimize your videos just for Facebook. Limit the length to five minutes or less. The shorter the video, the more plays you'll get. A long video can scare people off who might ordinarily check it out. That said, Facebook is transitioning to longer videos, especially if advertising is involved, so make sure that it's at least a minute long. Create a good thumbnail image for your video. A good thumbnail is like a good cover on a book, it helps get an impulse buy. Create a catchy or unique title. Just like with a book or magazine article, the title can sell the product. Of course, this is just the same on YouTube as well. Check out the keywords for similar videos. For example, if your…

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