From the course: Social Media Promotion for Musicians, Artists, and Engineers
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Designing a video for Facebook
From the course: Social Media Promotion for Musicians, Artists, and Engineers
Designing a video for Facebook
- [Narrator] While you're probably going to upload a video that you've already posted on YouTube, there are some things to keep in mind when positing it to Facebook. In some cases, it might be better to customize the video a bit in order to get more engagement since it's a social platform. Here's how to optimize your videos just for Facebook. Limit the length to five minutes or less. The shorter the video, the more plays you'll get. A long video can scare people off who might ordinarily check it out. That said, Facebook is transitioning to longer videos, especially if advertising is involved, so make sure that it's at least a minute long. Create a good thumbnail image for your video. A good thumbnail is like a good cover on a book, it helps get an impulse buy. Create a catchy or unique title. Just like with a book or magazine article, the title can sell the product. Of course, this is just the same on YouTube as well. Check out the keywords for similar videos. For example, if your…
Contents
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Facebook marketing overview1m 46s
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How Facebook determine what's in your news feed3m 42s
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Your Facebook personal page1m 1s
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Your Facebook fan page3m 9s
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What should I say?2m 1s
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Crafting a promotional post that works2m 24s
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The best time to post1m 7s
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Scheduling posts1m 43s
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Secrets to getting your posts liked5m 24s
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Facebook posting rules2m 44s
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10 best Facebook practices for artists and bands2m 40s
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Facebook video basics1m 36s
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Designing a video for Facebook1m 28s
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7 tips for publishing Facebook videos1m 14s
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Using Facebook Live2m 56s
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Promoting your posts1m 23s
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An overview of the Ad Manager13m 23s
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Facebook policies everyone should know3m 12s
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