From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Crafting a promotional tweet that works

Crafting a promotional tweet that works

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Crafting a promotional tweet that works

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- [Narrator] As with Facebook, it's how you say it as much as what you say that makes a difference. Let's look at a typical post from a hypothetical band called The Unsigned. This is only 130 characters long, but it doesn't tell us anything that we care about hearing. It's an endorsement for Gatorade perhaps, but that doesn't help your marketing very much. How about this one instead? Here we have a nice, concise 121 characters that tells us a lot. We find out that the band, which is The Unsigned, is rehearsing at a place called The Cave, that they're working on new songs for an upcoming recording, and that their producer is in attendance. Plus, they've included a link that you can either see some photos or a video. It's the perfect who, what, when, and why post, complete with a link for more information. Personally, I always tweet the title of my latest blog post along with a short description and a link like this. This works because of the information that it provides which is a…

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