Take a look at the best times of the day and week to tweet.
- [Narrator] As with Facebook, it's how you say it…as much as what you say that makes a difference.…Let's look at a typical post from a hypothetical band…called The Unsigned.…This is only 130 characters long,…but it doesn't tell us anything that we care about hearing.…It's an endorsement for Gatorade perhaps,…but that doesn't help your marketing very much.…How about this one instead?…Here we have a nice, concise 121 characters…that tells us a lot.…We find out that the band, which is The Unsigned,…is rehearsing at a place called The Cave,…that they're working on new songs for an upcoming recording,…and that their producer is in attendance.…
Plus, they've included a link that you can either…see some photos or a video.…It's the perfect who, what, when, and why post,…complete with a link for more information.…Personally, I always tweet the title of my latest…blog post along with a short description…and a link like this.…This works because of the information that it provides…which is a promise of more info if you follow the link.…
- Reviewing the biggest trends in online marketing for musicians
- Developing your social media strategy and online brand
- Determining how often to post on social media
- Marketing through your website
- Selecting and using a mailing list service
- Getting fans to sign up for your mailing list
- Using Facebook, Twitter, Instagram, and LinkedIn for marketing
- Marketing with a blog
- Optimizing your YouTube channel
- Increasing YouTube engagement
- Getting your music on Spotify and other streaming service playlists
Skill Level Intermediate
1. What Online Marketing Can and Can’t Do for You
2. Online Marketing Basics
3. Marketing through Your Website
4. Marketing with Your Mailing List
5. Using Facebook for Marketing
6. Using Twitter for Marketing
7. Marketing with a Blog
8. Marketing with YouTube
9. Using Instagram for Marketing
10. Using LinkedIn for Marketing
11. Marketing Your Music with Playlists
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