From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Blog SEO

Blog SEO

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Blog SEO

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- [Instructor] Search engine optimization applies to blog posts the same way that it applies to your website. While the good user experience and great content are still the key to SEO, being aware of a few things can make a difference if someone is searching for you on Google or any of the other search engines. And believe it not there are more than 100. Here are the things to be concerned about. Ideally, you want a title that's short and easy to spell with the key word in it. Preferably the key word should be the first word if possible. That may make for a title that reads badly but I wouldn't obsess over it, just be aware. The best key word is one that's both relative to and can be found in the post. Once again, the strongest SEO is when one of the key words appears in the first paragraph, within between two and three percent of the text. That means that if your key word phrase is practice tips or musical skills, for example, it should appear two or three times per 100 words. If it…

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