Join Bobby Owsinski for an in-depth discussion in this video 4 best practices for online marketing and promotion, part of Social Media Promotion for Musicians, Artists, and Engineers.
- [Narrator] If you're trying to boost your fanbase…or engagement online, then you're…probably doing at least a little…social media marketing whether you want to or not.…The problem is that the best practices do change…over time as social media and users evolve.…In order to get the most out of the time you spend…promoting yourself or your music that means…that you have to keep up with the latest…trends, as well.…Here's what's currently considered to be the four…best social media marketing practices when…putting your online strategy together.…The first is, know who your fan is in order…to drive quality traffic.…
It doesn't do you much good if most of your…social and website traffic comes from people…that aren't particularly interested in…what you have to offer.…That's why it's important that you know…as much about your typical fan as possible,…so you can aim your marketing directly at him or her.…How do you do that?…By taking a hard look at your analytics.…Even the free analytics that you can get…from just about every social network as well…
Author
Released
3/30/2017- Reviewing the biggest trends in online marketing for musicians
- Developing your social media strategy and online brand
- Determining how often to post on social media
- Marketing through your website
- Selecting and using a mailing list service
- Getting fans to sign up for your mailing list
- Using Facebook, Twitter, Instagram, and LinkedIn for marketing
- Marketing with a blog
- Optimizing your YouTube channel
- Increasing YouTube engagement
- Getting your music on Spotify and other streaming service playlists
Skill Level Intermediate
Duration
Views
Related Courses
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Introduction
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Welcome1m 24s
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1. What Online Marketing Can and Can’t Do for You
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2. Online Marketing Basics
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Developing your online brand3m 26s
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Posting frequency for music2m 27s
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3. Marketing through Your Website
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Website marketing overview1m 28s
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Your website design4m 34s
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Website problems to avoid1m 25s
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Your website's press section4m 40s
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Statcounter3m 45s
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Google Analytics4m 53s
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Measuring your backlinks2m 8s
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4. Marketing with Your Mailing List
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Using a mailing list service1m 50s
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Crafting your copy2m 33s
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The best times to email1m 6s
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5. Using Facebook for Marketing
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Facebook marketing overview1m 46s
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Your Facebook fan page3m 9s
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What should I say?2m 1s
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The best time to post1m 7s
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Scheduling posts1m 43s
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Facebook posting rules2m 44s
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Facebook video basics1m 36s
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Using Facebook Live2m 56s
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Promoting your posts1m 23s
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An overview of the Ad Manager13m 23s
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6. Using Twitter for Marketing
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Your Twitter profile1m 52s
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Scheduling tweets1m 13s
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Twitter measurement1m 54s
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7. Marketing with a Blog
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Blogging platforms overview6m 35s
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Designing your blog1m 41s
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Your RSS feed1m 35s
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Blog SEO1m 35s
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Why blogs fail2m 28s
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Popular blog list sites1m 4s
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8. Marketing with YouTube
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Optimizing your YouTube channel10m 39s
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Your online video strategy2m 34s
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Essential video SEO2m 24s
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The key to viral videos1m 48s
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In-video branding2m 40s
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Video analytics4m 14s
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9. Using Instagram for Marketing
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Instagram marketing strategy2m 15s
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Instagram best practices1m 33s
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What not to do on Instagram1m 31s
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10. Using LinkedIn for Marketing
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LinkedIn marketing strategy1m 44s
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Setting up your profile3m 53s
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LinkedIn networking tips2m 51s
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LinkedIn posting tips2m 21s
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Using LinkedIn's ProFinder1m 17s
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11. Marketing Your Music with Playlists
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Conclusion
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Goodbye58s
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Video: 4 best practices for online marketing and promotion