From the course: Social Media Promotion for Musicians, Artists, and Engineers

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12 questions to ask yourself before you post

12 questions to ask yourself before you post

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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12 questions to ask yourself before you post

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- [Narrator] As I've said in the previous video, just being on a social network doesn't mean that you're using it effectively for promotion or marketing. There's a mindset that's needed before you can use any network as a promotional tool. Here are 12 questions to ask yourself before you post to any social network that will help you focus your content for the greatest impact. Is the message educational, informational or entertaining? Stuff that doesn't fit into any of these categories. Is the voice correct? Remember to stay within your brand and not get too personal. Is it too long? Shorter posts get more engagement. Is the URL correct? You did remember to include a link, right? Make sure you check that it's working. Should I target a specific audience with this message? Sometimes it's better to just address a specific portion of your audience or fan base than everyone. Did you use the right keywords and hashtags to maximize exposure? Keywords and hashtags are still important, so make…

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