From the course: The Business of Songwriting: First Steps
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The importance of video and a YouTube presence
From the course: The Business of Songwriting: First Steps
The importance of video and a YouTube presence
It may surprise you to learn that after traditional radio stations the number one place where people go to discover new music today is not iTunes or Spotify or Pandora, it's YouTube. Yes, the video site. I think this has a lot to do with the fact that YouTube is completely free and that thousands of music fans have uploaded videos of their favorite songs in their entirety. YouTube is basically the world's largest jukebox. This means that posting your music on YouTube, is an important way to share your music and gain new fans. You can even make money directly on YouTube by monetizing your videos. If you haven't done so yet, be sure to sign up with YouTube and create your own YouTube channel. As you populate your channel with your music, people will begin to subscribe to it. This means they'll get an update every time you post new music. They can also leave comments on your songs and you can interact with them in that comment area. The video for a song can be as simple as a static…
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Contents
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Being a do-it-yourself (DIY) musician3m 30s
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Setting up digital and physical distribution of your music5m 15s
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Direct-to-fan connection with Topspin, Bandcamp, and ReverbNation3m 40s
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Manufacturing physical copies of your music3m 34s
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Selling your music using Square Register and Reader3m 29s
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The importance of your website3m 53s
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Social promotion3m 50s
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Maintaining a mailing list4m 3s
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The importance of video and a YouTube presence4m 57s
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Music placement5m 2s
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Who's on your team?4m 31s
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