Join Bobby Owsinski for an in-depth discussion in this video The big blogging picture, part of Blogging Strategies for Musicians and Bands.
A blog is in an in depth text broadcast. Think of it as talk radio, only with text. You broadcast your idea, which is a post on your blog, then if it catches the attention of enough readers, people respond and comment. Just like radio and television has arbitron ratings to show how many people are tuning in. The number of page views each post gets is your rating system. Blogging can be a part of your online strategy in many ways. You can share stories about your music, life on the road or recording, or you can share what you know about another subject outside of music that you are really passionate about.
A blog can also be used as a way to keep fresh material on your website or is a place for more extensive communication with your fans. Blog is also an excellent way to say a lot more than what's possible in any kind of social media. You have way more than the 140 characters Twitter makes available to you. Way more than is appropriate for Facebook. And is much more accessible than a YouTube video, since most people would rather graze through text than wait for a video to end. Right now, there are four major blogging platforms. Blogger, WordPress, Typepad and Tumblr.
While various website software packages have their own blogger tools that you can use as well, the big four are specifically designed for blogging. And as a result, they have more tools and provide greater control, and some add ons that come with a website package. That's not to say that much of what we talk about own't apply. If you're using a blog add on to you're website since the essence of this course works on any platform. It's just that a dedicated blogging platform has a variety of advantages that are worth using when you're starting out. In the next videos in this chapter, we'll look at the pros and cons of each of the major platforms.
- Evaluating platforms like Blogger, WordPress, and more
- Understanding why some blogs succeed and others don't
- Incorporating SEO
- Adding your blog to your website
- Writing ideas
- Exploring tools to help people find and subscribe to your blog
- Making money with your blog