From the course: Super Fans: The Future of the Music Industry

Super Fans: The Future of the Music Industry - Preview

From the course: Super Fans: The Future of the Music Industry

Super Fans: The Future of the Music Industry - Preview

- Superfans, these are some of the most interesting men and women in the music industry right now, and they're particularly important to artists. We're no longer in the same situation that we were when a record label would take a band's music and they would become famous, become millionaires, and live the life of rock stars. Now, it's one fan at a time, and artists can, if they use the technology and the tools correctly, connect directly with these people, and not have an intermediary anymore. Fan engagement is probably the most talked about and hottest topics in the music industry right now. We came down to South-by-Southwest to meet with artists, to meet with Superfans, and to figure out what it is that these Superfans want, and how best artists, and the music industry can engage with them. (guitar riff)

Contents