Join Bobby Owsinski for an in-depth discussion in this video An overview of mailing list service providers, part of Mailing List Management for Musicians and Bands.
Here's a list of email service providers to investigate.…Each has their pros and cons, so it's best…to check every one out thoroughly before you commit.…Since most of them also have free 30 day trials, you can try…before you buy to see if a particular service is what you're looking for.…All of them have a nice selection of professional looking email templates, but…how they're customized is slightly different, so be sure to check that out.…Of course, if you already have a web designer working for…you that can design a good looking HTML newsletter, the…templates won't matter as much to you as the other features.…
These are only just a sampling of the popular ESP's available.…And you can also find a number of email list review sites…that will give you a ranking and allow you to easily compare services.…When using a review site, remember that even if you…compare ESP features carefully, the best way to really find out…which one will serve your needs is to use it for…a bit first with the free trial that they all offer.…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter