Join Bobby Owsinski for an in-depth discussion in this video The best times to email, part of Mailing List Management for Musicians and Bands.
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You finally finished creating your newsletter email…and it's time to hit the send button.…But is it really?…It turns out that there's a definite science…behind the time of day to send your emails.…Here are the prime times to send an email.…But remember all times are eastern standard time.…Most opens occur between 5:00 a.m and 7:00 a.m.…Most people check their email first thing in…the morning even before they leave for work.…Remember that open rates are as much as 53% and…higher in the mornings.…7:00 a.m to 10:00 a.m is the next best time for opens.…
The second most prevalent email opening time…is at the beginning of the working day.…10:00 p.m to 5:00 a.m is an email dead zone.…Most emails sent during this period are ineffective.…Remember that these are trends and might not apply to your particular audience.…The best way to proceed is to use these timings as…a starting point, then experiment to see if another time works better.…It's easy enough to schedule…emails to do so, just make sure that you have enough of…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter