Join Bobby Owsinski for an in-depth discussion in this video Using a mailing list service, part of Mailing List Management for Musicians and Bands.
When I wanted to send one of my first…email newsletters to a list of only about 1,200.…I was astounded to find that my internet service provider wouldn't allow…me to send more than 100 addresses simultaneously from my company account.…That meant that I had to split my list up into 12 batches.…Which made the job take a lot longer than it should have.…After a number of calls to AT&T, I discovered that just about every…ISP limits the number of email addresses that can be attached to an email…in an attempt to keep spam in check.…Yet I knew that there were companies that sent…emails to millions of addresses at a time every day.…
How did they do it?…That's when I found out about email service providers, or ESP's.…ESP's have a deal with the various internet service providers…to screen their customers to keep the spam count low.…The only limit to how many addresses you can send…to hinges on how much money you want to spend.…Since almost all ESP's work on the same principle,…the greater the number of email addresses, the more it costs.…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter