Join Bobby Owsinski for an in-depth discussion in this video Tips for getting your fans to respond to your newsletter, part of Mailing List Management for Musicians and Bands.
A call to action is when you ask the recipient to do something.…Do you want em to come to your site?…Do you want em to come to a show?…Do you want em to buy something?…No matter what it is, readers are more inclined to act if you ask them.…Here's some typical call to action statements.…Buy it here, order it now, click for more info, even send me your comments.…Here's some call to action statements from one of my newsletters.…Here's the first one, it say's,…just click on this link for the free pdf download.…Here's the second one, click here for a…free seven day trial to the entire lynda.com site.…
And here's the third one, it say's, you might…also want to check out the audio mixing bootcamp course.…One of the things you should be aware of though if the…call to action has too much hype it comes across as selfish.…It gives the perception that all you want is the reader's money.…If it's presented more information that the reader might like…instead of a sales pitch, you'll usually sale…more and maintain the good will as well.…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter