Join Bobby Owsinski for an in-depth discussion in this video Subscription strategy, part of Mailing List Management for Musicians and Bands.
It's great when you have someone signup to your list.…But keep the following in mind.…The highest click-through-rate or CTR is with those…who've been subscribers for less than ten days.…That means new subscribers are more likely to click on…links than people who have been subscribers for a while.…Sending emails directly after a person subscribes…is very effective, since they're paying close attention.…On the other hand, the highest send subscription rate…occurs among those who have been subscribers for less…than ten days, or during the first few emails.…That's why it's best to have a…special email newsletter ready for new subscribers.…
Keep them in the fold, and strike while the iron is hot.…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter