Join Bobby Owsinski for an in-depth discussion in this video Sending the welcome email, part of Mailing List Management for Musicians and Bands.
When someone subscribes to your email, most ESP's allow you to automatically…send the new subscriber a welcome…email, which is sometimes called an auto-responder.…This can outline when to expect to receive emails, what's going to be in those…emails, and even provide a link to…something free in exchange for an email address.…Here's an example of the email that comes from subscribing to my newsletter.…As you can see it addresses privacy, it…addresses when to expect an email, it addresses…the fact that I'm not going to sell any emails.…Also it addresses how you can unsubscribe if you'd like…to, and also how you can reach out as well.…
Some ESPs encourage something call the double opt in.…And opt-in means you have intentionally signed up to receive the…Email news letter, and weren't put on the list without your knowledge.…A Double opt-in means that instead welcome Email you…receive a second chance to either opt-in or decline.…That means that if you went to a website and signed…up your friend, your friend will get an Email that basically says, are you…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter