Join Bobby Owsinski for an in-depth discussion in this video Posting frequency strategy, part of Mailing List Management for Musicians and Bands.
Now that you got your email list together and that first email is…out of the way, the next question is, how often should I email.…This basically depend on how much news you have and what your subscribers expect.…You're probably currently on some list like Buy.com…or Ebay deals or you receive an email every…day, as you know, you glance at it…at most, stopping only when something catches your eye.…Or if you're specifically looking for an…item, which probably isn't all that frequently.…That's not the fate you want for your newsletter…though, as you prefer that your readers devour every word.…
Here are some rules of thumb on email frequency.…For most artists, bands, engineers, producers, and music business folks,…an email every month or two is about the right frequency,…as it's just long enough that your fans don't feel like…their being spammed, and not too long before they forget you.…Most artists don't have enough interesting content to email more than that.…It's okay to send an email more frequently…if something unexpected happens, like you're nominated for…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter