Join Bobby Owsinski for an in-depth discussion in this video How to get fans to subscribe to your mailing list, part of Mailing List Management for Musicians and Bands.
Just like with your social media follows and…likes, building your mailing list takes some work.…It usually comes down to the following.…Your fans must trust your site.…If your site or social page makes people uncomfortable in any…way, chances are, they won't be giving you their email address.…Give them an incentive of some kind.…Generally speaking, people don't want to give their…address out unless they get something in return.…Don't think about the fact you're getting an email…address, think about what's in it for the fan.…He may care about regular communication, but usually access to something free, like…a song or a ticket, or an eBook or an article gets better results.…
Don't ask them for too much information.…The more info you ask from them, the…greater the chance that they'll give up while subscribing.…Asking for just an email address gets the greatest response, but…adding a first name allows you to include a personal greeting.…Cross-promote across social media, flyers, banners,…and anything else you can think of.…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter