Join Bobby Owsinski for an in-depth discussion in this video Email legal requirements, part of Mailing List Management for Musicians and Bands.
While it may seem like it's entirely up to you about what's contained in your email,…be aware that every mass email blast that…you send now requires several things by law.…These are an easy opt-out.…You have to provide an easy way for subscribers to unsubscribe if they want.…Once a subscriber opts-out, you then have ten days to stop sending them messages.…And the unsubscribe option needs to be available for…at least thirty days after the email is sent.…Most ESPs…will automatically remove the address to a do…not send list if the subscriber chooses to unsubscribe.…
You have to include a legitimate return email…address as well as a valid postal address.…Some ESPs even make you include a phone number.…If you don't want people to know your home info, open up a…PO box and get a Google voice number if a phone number is required.…You cannot collect addresses from chat rooms, discussion rooms, or blog comments.…Once again, people must opt in and give you permission to send something to them.…You can't offer a reward for forwarding.…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter