Join Bobby Owsinski for an in-depth discussion in this video Creating the sign-up form, part of Mailing List Management for Musicians and Bands.
- View Offline
It's all well and good to be able…to manually important email addresses but there's also…a way for that to happen automatically when…someone decides they want to be on your list.…Every email service provider has a way for you to generate the code for a…sign up form for you to put on your website, blog, or social media page.…What you have to do is decide how much…information that you need for the subscription to take place.…We're at the Bobby Owsinski site now and on…every page at the bottom I have an email…address subscribe form.…Now, the only thing that you really have to…enter in order to subscribe is the email address…and you can see by the red dot there…The red asterisk that, that's the only thing that's required.…
Everything else is just an option, but it's nice for me to have in the list.…So for instance I'd love to have the name…so I could personally address an email to someone.…I also want to know the city and the state and the country where…they're from just for my own demographic information.…The country especially, since in my case I have Followers from all over the world.…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter