Join Bobby Owsinski for an in-depth discussion in this video Creating lists, part of Mailing List Management for Musicians and Bands.
After you've decided upon an email service provider, the next step…is to get your fans' or clients' email addresses into a list.…There are a number of ways to do this, but first you have to create a list or lists.…All email list service providers allow you to create multiple mailing lists…so that you can target the list with a particular email when necessary.…For instance, if you're an artist you may create a separate list for…every city that you play in so that you can email only those…people, alerting them of your upcoming gig there.…Perhaps you play in too many cities for that to be practical.…
So you might want to segment your list by regions instead.…If you're an engineer or producer you may want…a list of past clients and another of potential clients.…Maybe you want a separate list for…engineering clients and another for production clients.…You can have as many lists as you want, and you can choose…to send an e-mail to all of them or only one as is appropriate.…One recommendation is to set up at least one list that is a general catchall…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter