Join Bobby Owsinski for an in-depth discussion in this video Crafting your copy, part of Mailing List Management for Musicians and Bands.
The Copy is the body of your email where most of the text resides.…Here's what to be aware of when composing.…Part of crafting a quality email is having a…clear sense of what exactly the big news is.…Your text should focus on the…most newsworthy element of your announcement with…supporting details, like multimedia links that clearly…lay out why this news is significant.…Also, try to make it as timely as possible; there…is no sense in focusing the email on something that…happen months ago. Stay with the present or the near future.…Always provide the basics about the information you're conveying.…
Reporters call this the who what where when why and how model.…If you have a show coming up, do your fans and yourself a favor…by providing dates, times, occasions, ticket links,…a map and a line about the show.…Believe it or not, the majority of artists miss this when they send out an email.…If you want someone to respond, and…either come to your show or purchase something, give…them all the information they need to do so.…
Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands.
- Why your mailing list is so important
- Choosing a mailing list service
- Creating lists
- Importing email addresses
- Deciding on a subscription strategy
- Designing the newsletter
- Crafting your copy
- Using templates
- Getting fans to respond to your newsletter