Join Bobby Owsinski for an in-depth discussion in this video Setting album-launch milestones, part of Selling Music: MP3s, Streams, and CDs.
- View Offline
…Most artists and bands only begin to think about promotion…for their album when they have their CDs in hand.…For the best promotional bank for the buck,…it's best to have a series of milestones…ready to begin far before your album is…ready to launch to take advantage of the event.…Here's how a typical release campaign could look.…Two months before the release, release a single.…This is a great way to get the fans excited, and also to…get some press quotes to include on…your album or your release promotional material.…Announce that tickets are for sale for the CD release show.…
The time to think about the CD release show…or party is way in advance of it happening.…Book the venue and release the details to your fan base now.…In order to build the momentum for the day of the release.…One month before the release, begin the press campaign and…now it's a prerelease sale through your newsletter and social networks.…Be sure to create a Facebook invite for the new release send…it to all your Facebook friends and post it on your fan page.…
Next he moves into the digital realm, giving an overview of the digital music services and players available. Bobby shows how giving away some of your music can actually lead to more sales, and how to set the price point for your music. He discusses the importance of metadata and registering your songs with performance rights organizations to ensure you get paid when your music is played on the radio, TV, or the Internet. Finally, Bobby wraps up by explaining how to submit your music to the largest online services, including Spotify, Pandora, and iTunes.