- [Instructor] A common problem among podcasters is that they get so excited about the show they want to create or have created that after spending a lot of time and money to create an interesting show and get the best gear to record it, they just throw it out into the world and hope it sticks. They take the field of dreams approach. If you build it, they will come. Well, in most cases, if it isn't an insanely original idea that happens to tap into a huge need or a huge potential audience like something about Disney, they find that their show just falls flat.
They might get 100 to 500 downloads per episode without promotion, but things plateau and stay there. I have a couple of clients who came to me having 60 or more episodes on Apple Podcasts, yet they were seeing download numbers that were inconsistent with the strength of their topic or show. And in every single case, one of the techniques in this podcast launch formula would have solved their problem. So let's dive in to what you need to do to launch your podcast and grow its following. Number one, we've talked about this in an earlier video, but choose a podcast title that is unique and uses keywords that will attract your desired listener.
Also choose keywords that describe what you do and use them in the author field with your name. Then use this information to set up your hosting, list your podcast in major directories, and publish your episodes. Number two, build a launch team. Team members will share your podcast with their social networks and they also agree to rate and review your show in Apple Podcasts and any other place they listen to podcasts. This instantly harnesses the power of social networks and social proof to boost your initial numbers and it will increase your visibility on Apple Podcasts as well.
I urge you to also offer a reward or a benefit to team members. A gift card. A strategy call. Something meaningful that they can take for helping you out. Number three, go on other podcasts in your niche or related niches or industries as a guest and promote your podcast after delivering value to that host. Most podcast hosts will allow this. They need content for their shows as well. By going on other shows, you will immediately get in front of warm audiences that trust the host of the show you are on and they will want to check you out as well.
Remember that podcast listeners listen to a lot of shows and the number one way that people discover new podcasts is by hearing the host on another show. Number four, create a strategy to share to your own social media networks and email lists. Essentially, you'll create a campaign that provides a lot of value and solves a lot of problems. If you can do this in video, it will be even better. And the final call to action will be to ask people to check out your podcast. If you want to dig a little deeper, one good resource for this is Jeff Walker's Product Launch Formula.
And finally, number five, transcribe your episodes and transform them into blog posts on your site to give your show an SEO boost. If you transcribe it and put it on your site as a blog post or simply as a transcription, that also helps the hearing impaired by the way, Google will reward you in search engine results.
- Identifying your audience
- Choosing a title, format, and length
- Buying recording equipment and software
- Recording and editing your podcast
- Mastering your podcast episodes for distribution
- Publishing your podcast
- Measuring your audience
- Promoting and marketing your podcast