- [Instructor] The visual representation that most listeners will see in regards to your show is your podcast artwork. Now, this can trip a lot of new podcasters up because if you get the dimensions wrong on your podcast artwork, it will actually prevent your show from being listed in directories and RSS feeds and things that we'll talk about later. Apple requires at least a 1,400 by 1,400 pixel JPG image for iTunes or Apple podcasts.
Their documentation will say that you can go up to 3,000 by 3,000 pixels, but I recommend 1,400 BY 1,400. I also recommend that you have your face on your artwork. Let's look at a few examples of what I think of as good podcast artwork. I'm going to bring up iTunes here, and search for some shows that I know have good podcast artwork.
This is one of my clients, Michelle. You'll see in her artwork that she has her smiling face there, it's nice and candid, relaxed. She's not even looking at the camera, but it still gives you that feeling of trust. Here's another one from my client, Ernie, the attorney. Now he's an attorney, he wants you to trust him. So he's looking at you, and he has his face.
But you see, there's no tie. He's still relaxed, gives you a nice relationship builder there. Here's my mentor, Mike Kim. Again, he's smiling at the camera, nice and relaxed. Again, no tie. But it gives you this connection that you want your listener to have when they look at your podcast artwork.
And here's one last example, it's a variation on this. This is another attorney, actually Parker Layrisson. But his podcast is not about the law. It's not about being an attorney. He does a local news and community podcast from the place that he lives in. And so you can see, on his artwork, he has himself, he has his family. But he also has images from the area that he's talking about. So, these are examples of artwork that give your listeners some type of visual connection to you when they listen to your podcast.
- Identifying your audience
- Choosing a title, format, and length
- Buying recording equipment and software
- Recording and editing your podcast
- Mastering your podcast episodes for distribution
- Publishing your podcast
- Measuring your audience
- Promoting and marketing your podcast