Three layers of meaning

- Branding that isn't considered is unsuccessful.…That sounds like a pretty bold statement to start with here…but it comes back to that old conundrum…of whether a tree that falls in the forest makes a noise…if no one's there to hear it.…I'm still looking for that designer requested…by their design client to create a logo for them…but one they can be assured consumers will ignore…and fail to form an opinion of.…

Probably not going to happen.…Even the most sedate logo was crafted…as such to spawn opinion or impressions.…I can't say I have no impression of the Burberry…or the Calvin Klein logos.…They may seem a bit vacuous but amongst other things,…they speak to an aesthetic and a trend in designer brands…to let products take the spotlight.…The techniques we'll cover here are used…by many of the savviest designers in the industry.…

Assuredly they're not the only approaches to building depth…but I think you'll find that a few of these tools in your…design arsenal will really enrich your creative output.…One of the mantras I've encouraged for years…