Learn how to effectively promote your work socially and traditionally.
- It's no secret that creative professionals tend to be better at creating the work than promoting it. As a result, there are many amazing creative pros that don't get the jobs the deserve because clients don't know about them. Self-promotion is so important. I can not stress this enough. Do not think for one minute, that if you just do great work, opportunity will knock on your door. You need to recognize that self-promotion is a critical part of what you do. And you need to carve out time for it on a weekly basis.
Sean Adams is an incredible designer that has worked on many exciting projects. And yes, he is a great designer so he gets cool jobs. But he is also extremely organized and very deliberate about sharing his work so he stays on top of mind for those hiring. To get some of his tips on how to promote yourself and your work, check out his course Running a Design Business: Self-Promotion. He starts with how to design your personal brand. From there, he'll lead you through how to share your work with the world via print and digital means.
Now, most of us are familiar with various social media platforms like Facebook, Twitter, Instagram, et cetera. But few really know how to use them strategically. In the library, you'll find a wealth of knowledge on these and I urge you to invest the time getting up to speed on them as quickly as you can. I will outline a number of good courses to begin with in the exercise files. I promise, the time you invest will be time well spent. Lastly, some other great courses to check out are, Creating Your Personal Brand and Creating Brand Identity Assets.
- These are especially important for creative pros, and will likely help you with client work as well. Don't ever be shy about promoting yourself. This is business. And those with the best message and most visible campaigns will be the most recognized and awarded the best projects.
Kristin Ellison—the content manager of art and illustration at LinkedIn Learning—kicks off the course by walking through the core elements of the creative process: drawing, composition, and color. Next, she highlights the specific skills and software you'll need to successfully launch a career in 2D illustration, 3D illustration, and fine art. To wrap up, Kristin covers the business of art and illustration, sharing how to promote, present, and get paid for your work. Throughout the course, Kristin mentions additional courses you can reference to get an in-depth look at specific tools and skills.
- Learning about the core elements of the creative process
- Understanding the power of composition
- Understanding color
- Pursuing careers in 2D illustration, 3D illustration, and fine art
- Promoting and presenting your work
- Getting paid for your work