Learn how professionals push concepts forward through diverse iterations and simplification.
- Every conclusion begins at inception,…but that is exactly where the similarity…of pathways ends on nearly every project.…I've seen sketches that are so dang close…to the final solution, you'd have a hard time…telling the two apart.…You'll also have ideas that log…so many miles of trials and iterations,…you'll be surprised they ever cease.…It's the mystery of discovery,…and one of the most rewarding treks you'll take…when you reach that quintessential solution…you could sniff in the wind but never saw coming.…
I encourage designers to never discard designs…that serve as a trail to the final solution.…Good reasoning here as well.…Discarding any exploration along the way forces you…to stay focused on a single idea in a belief…there is only a direct line that will progress to the end.…There is not.…A single idea may spark multiple directions that branch off,…and you need to be prepared for that.…
Remember this sketch?…Look at the image in the lower right corner…and watch the progression and reduction of a single idea.…
Released
12/12/2018- Gathering words, images, styles, and fonts for inspiration
- Solo brainstorming techniques
- Sketching the logo
- Creating logos with depth
- Adding additional value through symbolic storytelling
- Preparing to present your design to clients
- Helping clients understand your logo designs
Share this video
Embed this video
Video: Progression and reduction