Learn about getting paid for your work, including clients, briefs, agreements, and good business principles.
- Making art is often easier than managing the business side of being a creative professional. Which is why we created the running a design business series. Although it looks at the business side of graphic design, the content is applicable for all creative professionals. For anyone setting out on their own, I suggest our course on freelancing. In this course, Petrula Vrontikis provides an overview of the financial and creative advantages and disadvantages of being self-employed.
Along with tips on the best ways for starting out. This course touches on various types of freelancers, agreements, managing your bookkeeping, getting paid, and more. If you've been a freelancer and are ready to transition to a small business, watch starting small. You'll learn about business licenses, and tax ramifications that come with starting a small business. You'll also hear about how to hire subcontractors and employees, get work, and maintain good business relationships.
Freelancers and small business owners must set clear expectations with their clients. And have the proper agreements in place so they're protected and can get paid. There is no way to ensure that you won't hit any speed bumps. But learning how to craft a creative brief that clearly outlines the scope of work, delivery deadlines and responsibilities of both parties, will be your best protection. So be sure to watch our course on creative briefs. Once you have your brief outlined, your next responsibility is to provide them with an agreement.
And no, you don't need to go to law school to be able to construct a solid document. In our designer client agreements course, Terry Lee Stone introduces a pricing equation to help you estimate your costs and charge appropriately for your work. She then shows you how to manage the complexities of client relationships, especially when it comes to defining an acceptable number of revisions. As you start your own business, these course may be the most important ones you watch.
You'll likely reach a point where your business is well organized and your main concern is ensuring that the jobs keep coming in. Watching Justin Ahrens in grow your business to find out how to make your business continually thrive will be a good resource. Being your own boss is an incredible thing. It just takes some important knowledge and of course, passion for what you do. With this great series, you'll be on your way to a long and successful artistic career.
Kristin Ellison—the content manager of art and illustration at LinkedIn Learning—kicks off the course by walking through the core elements of the creative process: drawing, composition, and color. Next, she highlights the specific skills and software you'll need to successfully launch a career in 2D illustration, 3D illustration, and fine art. To wrap up, Kristin covers the business of art and illustration, sharing how to promote, present, and get paid for your work. Throughout the course, Kristin mentions additional courses you can reference to get an in-depth look at specific tools and skills.
- Learning about the core elements of the creative process
- Understanding the power of composition
- Understanding color
- Pursuing careers in 2D illustration, 3D illustration, and fine art
- Promoting and presenting your work
- Getting paid for your work