From the course: What Is Concept Art?
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Communicating your ideas
- [Instructor] Being able to communicate with clear visuals to your team or client, doesn't mean everything you draw has to be a gem. As long as the idea's there and can be understood, then it's a successful piece of concept art. I was asked to design a coffee label for a coffee company in San Diego called Mostra. They wanted something different and brought me on board because a lot of the fun sketch I do in pen and ink. Now, I'm not a graphic designer by trade, but I took a lot of my skills as a concept designer and applied it to this project. I decided to play up the idea of monsters and gave them this scribble in our first meeting. It's nothing pretty, but it got everyone's brains going. As the meeting carried on, I did a few more scribbles with more and more possibilities, all on the spot. The ability to do this is not only invaluable for the artist, but instills confidence in you by the client. After our first meeting, I got to work at home doing these types of designs. I would…
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