Traditional deep links are good, but deferred deep links are even better. Uncover the mystery for how deferred deep links work and how you can add them to your app.
- [Narrator] Based on what we discussed about Deep Linking…in the previous video, it's important to understand…the two main types of Deep Linking that you can employ.…Traditional Deep Links are those that open your app…when it's installed and then take the user to a…specific page, or screen within your app.…But, what if the person who clicks your link does not…have your app installed?…Wouldn't it be great if that link would then take the…person to the App Store, or Google Play to install the app,…and then open the specific page or screen within your app.…
With Deferred deep linking, when the link is clicked,…if the app is not installed on the mobile device,…the user is directed to the App Store first to install…the app, and then to the desired content within your app.…With Traditional Deep Linking, the user will see a link…to the content in your app.…If you app is installed, then the deep link opens up in…your app just fine, and all is well in the world.…With Deferred Deep Linking, if your app is not installed,…
- Comparing the App Store and Google Play store
- How Apple and Google rank your app
- Choosing an app name, keywords, and category
- Writing a description for your app
- App indexing
- Deep linking
- Creating icons, screenshots, and demo videos
- Monitoring ASO performance
Skill Level Intermediate
Q: This course was updated on 07/14/2017. What changed?
A: We added one video, "How the iTunes App Store ranks your app," which helps you understand the determining factors, such as app name and length, that affect how your app ranks in App Store search results.