Join David Booth for an in-depth discussion in this video Why you need a keyword-research plan, part of SEO Foundations.
- Before you can optimize your website,…you need to know what you're optimizing for.…Finding the right key words to…focus your SEO efforts on can be challenging.…But fortunately, there's a lot of data out there…and a structured approach that…we can use for our keyword research.…Keywords are what searchers type…into a search engine.…Search engines like Google and Bing…will go out and fetch the most relevant…results for your search query based on…everything they know about you…and all the content on the entire internet.…But it's important to remember that…search engines have a hard time understanding…what a user is really after unless…it's really spelled out.…
it's really spelled out.…This is why you've probably followed up one search…with another more descriptive search,…more than a few times in your life.…You try one key word, but it doesn't…give you just what you're looking for.…So you get more specific or you try it another way.…The bottom line, is that people all over the world,…are typing in all kinds of key words,…
Author
Released
12/15/2014This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is SEO?
- Understanding how search engines index content
- Researching keywords
- Using SEO tools
- Optimizing pages for keywords
- Optimizing code and site structure
- Building links to your content
- Optimizing nontext components of a webpage
- Analyzing content quality
- Defining your audience, topics, angle, and style
- Promoting your content via social media
- Measuring SEO effectiveness
- Setting up Google+ Local
- Optimizing ecommerce sites for search
- Configuring sites for mobile
Skill Level Beginner
Duration
Views
Related Courses
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SEO: Keyword Strategy
with Matt Bailey4h 21m Appropriate for all
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Introduction
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Welcome1m 12s
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1. Overview of SEO
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Setting SEO expectations2m 46s
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2. Keywords: The Foundation of SEO
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How to research keywords3m 30s
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Ongoing keyword evaluation2m 13s
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3. Content Optimization: How Search Engines and People View Webpages
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Optimizing site structure3m 47s
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Analyzing content quality2m 33s
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4. Content Optimization: Technical SEO
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Leveraging microformats2m 35s
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Using Google Webmaster Tools6m 53s
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Using Bing Webmaster Tools3m 43s
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5. Long-Term Content Planning
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Getting ideas for content3m 58s
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6. Link-Building Strategies
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Building external links4m 13s
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7. Measuring SEO Effectiveness
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Measuring SEO performance4m 19s
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Analyzing keywords4m 39s
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Analyzing links4m 41s
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8. SEO for Ecommerce
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Producing ecommerce content2m 34s
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9. Local Search
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Managing your citations5m 3s
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10. Mobile SEO
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Understanding mobile SEO1m 55s
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Conclusion
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Video: Why you need a keyword-research plan