Why you need a keyword-research plan

- Before you can optimize your website,…you need to know what you're optimizing for.…Finding the right key words to…focus your SEO efforts on can be challenging.…But fortunately, there's a lot of data out there…and a structured approach that…we can use for our keyword research.…Keywords are what searchers type…into a search engine.…Search engines like Google and Bing…will go out and fetch the most relevant…results for your search query based on…everything they know about you…and all the content on the entire internet.…But it's important to remember that…search engines have a hard time understanding…what a user is really after unless…it's really spelled out.…

it's really spelled out.…This is why you've probably followed up one search…with another more descriptive search,…more than a few times in your life.…You try one key word, but it doesn't…give you just what you're looking for.…So you get more specific or you try it another way.…The bottom line, is that people all over the world,…are typing in all kinds of key words,…