From the course: Learning Adobe Reports and Analytics

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Why use analytics?

Why use analytics?

Like it or not, a big part of the world we now live in happens online. We wake up in the morning not to an alarm clock, but to our connected smart phones. And before we've even sat up in bed we are checking our email. We spend our day interacting with the internet with laptops, tablets, phablets and more. We researching things. We watch videos. We shop. We catch up on social networks. We do our banking. We read the news. We even get directions and book our travel. And some of us even track everything we eat, how much we exercise, or how much we sleep. We're online. And everything we do there leaves a trail of data behind it. As a consumer, you probably know this. Everything you're doing is being tracked somewhere, somehow. As a marketer, you definitely know this. And hopefully, you're using all this data to make better decisions about how to spend your marketing dollars, how to improve your websites and mobile apps. How to optimize the customer experience, or maybe to help make…

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