Join Chris Goward for an in-depth discussion in this video What you should know before watching this course, part of Learning Conversion Rate Optimization.
There are no prerequisites for this course, but you'll get the most out of it if you're responsible for the results of at least one website that already has a good volume of monthly visitors. We're going to talk about how to improve websites and not just from an aesthetic perspective. You or I might look at a website and think it looks great. It's got attractive design, professional photos, clever copywriting. But how do you know if it's performing? If you judge your website based on looks alone, or design aesthetics, or even the latest technology and features, you're likely to make poor decisions about it. What you'll see as we go through this course is that most websites are underperforming.
They can all be improved. And sometimes, the ones that you think might be the most attractive, modern sites are actually the worst performers. Just because a website looks great doesn't mean it's good for the business.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Understanding the two levers of website revenue
- Debunking CRO myths
- Identifying goals and mistakes
- Leveraging user testing and A/B testing
- Prioritizing pages for optimization
- Testing your value proposition
- Comparing testing tools
- Measuring results