From the course: Learning Adobe Reports and Analytics

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Welcome

Welcome

(electronic dinging beat) Hi. I'm Dave Booth, and this is Up and Running with Adobe Reports and Analytics. As one of the most prevalent analytics tools across the enterprise, Adobe Analytics and the larger marketing cloud provide a powerful tool set to drive, analyze, and take action across your digital footprint. Reports and analytics is the focus of this course, and this is where you'll likely be spending a lot of time doing analysis on the pages of your web properties or the performance of your marketing campaigns. We'll look at the various types of reports and user interface features, some best practices around visualizing and sharing all this data with decision makers, and even additional functionality like custom segments, calculated metrics, and more that can help you dive even deeper into the data. We'll walk through many of the key reports, highlighting specific areas where the reports can help you make better decisions around your business goals, and we'll even take a look…

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