Join David Booth for an in-depth discussion in this video Using dashboards, part of Learning Adobe Reports and Analytics.
…At this point, you've see all the different ways you can customize reports.…And you've probably already come to realize that while the canned,…plain vanilla reports can certainly spit out some graphs, the real value…of Reports and Analytics comes from all the customization you can…do to get it what you really need to make business decisions.…In practice, Reports and Analytics serves two very important functions.…First, it reports on your data.…You likely have a whole bunch of reports…that you're responsible for providing to various stakeholders.…And those stakeholders depend on that data to do their jobs.…
That data tends to be consistent, day in and day out.…The second key function that Reports and Analytics…enables is the exploratory analysis of your data.…This means really digging in to answer questions and to form hypothesis.…It means going deep into the reports, configuring the metrics…and visualizations, applying the filters and segments, and looking for answers.…In both cases, Reports and Analytics offers a robust dashboarding solution…
Author
Released
6/25/2014- Identify the information available from a web analytics tool.
- Recognize the data sources used by Adobe Analytics.
- Recall three types of custom data.
- Summarize the capabilities of a sharing dashboard.
- Compare and contrast mobile and video reports.
- Name the components of a purchase event.
- Explain the purpose of Report Builder.
Skill Level Beginner
Duration
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Introduction
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Welcome1m 10s
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1. Introduction to Adobe Analytics
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Why use analytics?2m 58s
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Using report suites3m 11s
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2. Understanding Key Adobe Analytics Concepts
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Understanding your data5m 14s
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Learning the user interface6m 34s
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Using graph types7m 13s
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3. Using Common Reports and Leveraging Dashboards
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Using Site Metrics reports5m 29s
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Using Site Content reports4m 15s
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Using dashboards2m 28s
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Leveraging bookmarks3m 51s
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Understanding reportlets2m 50s
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4. Expanding Report Functionality
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Using custom segments5m 20s
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Creating calculated metrics4m 12s
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Using breakdowns3m 19s
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5. Using Additional Reports
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Using Paths reports6m 34s
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Using Real-Time reports2m 46s
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6. Understanding Campaigns and Marketing Channels
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Using the Campaigns reports2m 52s
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7. Leveraging Report Builder
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Understanding Report Builder3m 39s
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Using the Request Wizard8m 24s
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Conclusion
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Next steps53s
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Video: Using dashboards