Join David Booth for an in-depth discussion in this video Using custom segments, part of Learning Adobe Reports and Analytics.
…At this point, we've look at all…kinds of metrics, reports, reportlets, dashboards and more.…We've seen lots of the different ways we can customize reports, filter our…data, use different visualizations, and dive…deep into exactly what we want to see.…One really powerful way to slice and dice…our data even further, is by using segments.…Segments let us restrict the data being shown in…a report to just a certain set of the data.…For example, if I was the paid search…manager at my organization, I could choose to…look at any report using only the data…from visits that originated from my paid search efforts.…
Or, if I only wanted to look at visits…from mobile devices, I could apply a mobile device…segment to my report, and even better, I can…put segments side by side to compare between the two.…Let's take a look at this in more detail.…Here, I'm in a site sections report.…And I'm looking at unique visitor and total seconds spent metrics.…If you remember from an earlier video, my implementation team…was nice enough to classify all my pages for me.…
Author
Released
6/25/2014- Identify the information available from a web analytics tool.
- Recognize the data sources used by Adobe Analytics.
- Recall three types of custom data.
- Summarize the capabilities of a sharing dashboard.
- Compare and contrast mobile and video reports.
- Name the components of a purchase event.
- Explain the purpose of Report Builder.
Skill Level Beginner
Duration
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Introduction
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Welcome1m 10s
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1. Introduction to Adobe Analytics
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Why use analytics?2m 58s
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Using report suites3m 11s
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2. Understanding Key Adobe Analytics Concepts
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Understanding your data5m 14s
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Learning the user interface6m 34s
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Using graph types7m 13s
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3. Using Common Reports and Leveraging Dashboards
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Using Site Metrics reports5m 29s
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Using Site Content reports4m 15s
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Using dashboards2m 28s
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Leveraging bookmarks3m 51s
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Understanding reportlets2m 50s
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4. Expanding Report Functionality
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Using custom segments5m 20s
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Creating calculated metrics4m 12s
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Using breakdowns3m 19s
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5. Using Additional Reports
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Using Paths reports6m 34s
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Using Real-Time reports2m 46s
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6. Understanding Campaigns and Marketing Channels
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Using the Campaigns reports2m 52s
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7. Leveraging Report Builder
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Understanding Report Builder3m 39s
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Using the Request Wizard8m 24s
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Conclusion
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Next steps53s
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Video: Using custom segments