Using custom segments

…At this point, we've look at all…kinds of metrics, reports, reportlets, dashboards and more.…We've seen lots of the different ways we can customize reports, filter our…data, use different visualizations, and dive…deep into exactly what we want to see.…One really powerful way to slice and dice…our data even further, is by using segments.…Segments let us restrict the data being shown in…a report to just a certain set of the data.…For example, if I was the paid search…manager at my organization, I could choose to…look at any report using only the data…from visits that originated from my paid search efforts.…

Or, if I only wanted to look at visits…from mobile devices, I could apply a mobile device…segment to my report, and even better, I can…put segments side by side to compare between the two.…Let's take a look at this in more detail.…Here, I'm in a site sections report.…And I'm looking at unique visitor and total seconds spent metrics.…If you remember from an earlier video, my implementation team…was nice enough to classify all my pages for me.…