From the course: Learning Adobe Reports and Analytics

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Using Visitor Profile and GeoSegmentation reports

Using Visitor Profile and GeoSegmentation reports - Adobe Analytics Tutorial

From the course: Learning Adobe Reports and Analytics

Using Visitor Profile and GeoSegmentation reports

In reports and analytics, Adobe is collecting a lot of information about your visitors, and you'll find a lot of it here in the visitor profile reports. When your visitors are loading your webpages in their browsers, Adobe Analytics is looking at things like the devices and browsers they're using, the IP addresses they're coming from, and where it maps to geographically. It looks at the language settings you're using, and even what time zone they're in. All of these things can help you better understand your visitors so you can ultimately turn more of them into customers. The first set of reports helps you see the geographies your traffic is coming from. Let's start out with the countries report. The first thing you'll probably notice is a new visualization. Rather than the graph, this one defaults to a heat map, which makes it really easy to see which countries are sending us the most visits. It's also worth mentioning that I can change the metric on this report. So, if I want to…

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