From the course: Learning Adobe Reports and Analytics

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Using Traffic Sources reports

Using Traffic Sources reports

You can learn a lot about how your visitors are finding you from the traffic sources reports in Reports and Analytics. In an nutshell, these reports are giving you lots of information around where all your visits are coming from, and this can be really important if you're making decisions around how to invest in traffic acquisition. Let's take a look at the search keywords reports. Looking at the Search keywords all report, you can see a list of all the search keywords that people used on various search engines in order to find your website. This is going to include both paid search terms, as well as the ones that you organically rank for. And we can add some metrics, like orders and revenue, to see which ones are actually driving our business goals. If I'm only interested in my paid search keywords, I can use the paid report. Here, I'm only looking at keywords that come from paid search campaigns across the search engines. And don't forget those breakdowns. If I want to get a feel…

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