From the course: Learning Adobe Reports and Analytics
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Using Traffic Sources reports - Adobe Analytics Tutorial
From the course: Learning Adobe Reports and Analytics
Using Traffic Sources reports
You can learn a lot about how your visitors are finding you from the traffic sources reports in Reports and Analytics. In an nutshell, these reports are giving you lots of information around where all your visits are coming from, and this can be really important if you're making decisions around how to invest in traffic acquisition. Let's take a look at the search keywords reports. Looking at the Search keywords all report, you can see a list of all the search keywords that people used on various search engines in order to find your website. This is going to include both paid search terms, as well as the ones that you organically rank for. And we can add some metrics, like orders and revenue, to see which ones are actually driving our business goals. If I'm only interested in my paid search keywords, I can use the paid report. Here, I'm only looking at keywords that come from paid search campaigns across the search engines. And don't forget those breakdowns. If I want to get a feel…
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Contents
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Using Mobile and Video reports3m 9s
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Using Paths reports6m 34s
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Using Traffic Sources reports4m 31s
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Using Visitor Retention reports4m
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Using Visitor Profile and GeoSegmentation reports4m 41s
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Using Custom Conversion and Custom Traffic reports4m 30s
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Using ecommerce-related reports4m 31s
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Using Real-Time reports2m 46s
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