From the course: Learning Adobe Reports and Analytics

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Using the Campaigns reports

Using the Campaigns reports

Now that we've looked at how campaign tracking works, let's go through the campaign's reports. First, let's take a look at where that tracking code that we set in the destination URL shows up, the tracking code report. Not surprisingly, in this report, you'll get a row for each of those campaign IDs that you've set. So, this is again, why it's so important to make sure that those ideas are meaningful. It's also important to note the difference between a visit and a click through. A click through is recorded when a user clicks on one of your track campaigns and then hits a landing page. But, this can actually result in multiple visits. For example, a single click here in this third row resulted in five visits, two checkout starts, and eventually a purchase. But, that's a pretty ugly campaign name that makes it really difficult to figure out exactly what that was. In fact, this is an example of an adwords gclid, but if you see things like this in your tracking code report, then don't…

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