This course offers everything you need to take advantage of the latest features of Google Analytics. Learn how to manipulate reports, analyze data, and segment your audiences.
- Your company's digital marketing is incredibly important to its success, but you'll need an analytics solution to fully capture the performance of your campaigns, identify what's working and what's not, and pinpoint specific details about your consumers that you can leverage to drive more sales. Hi, I'm Brad Batesole and I've been advising some of the world's leading brands on marketing strategies for over 15 years. In this course, I'm going to help you transform your marketing and analytics efforts with Google Analytics. I'll distill down the most important aspects of setting up Google Analytics to get you insights you can immediately take action on. I'll cover how Google Analytics works, including all the important functionality and terminology you'll need to be comfortable pulling reports. I'll also show you which reports are most important and how to use the data to make improvements to any marketing campaign. This quick-start course will get you comfortable and confident in Google Analytics so you can start measuring the data that matters most, so (laughs) let's get started.