Join David Booth for an in-depth discussion in this video Understanding your data, part of Learning Adobe Reports and Analytics.
…In this video, we're going to review a couple of key items that will help…you understand the data and the reports that…we'll be looking at in Reports and Analytics.…The hierarchy of data context and…the concept of metric versus item-level reports.…Let's take a look at the hierarchy that will define just…about all the reports that you're going to be looking at.…First we have the visitor, or the unique visitor.…A unique visitor is meant to be a count of the different…people that come to your digital properties over a given time period.…
But the way it's technically defined is a little different.…Because of the way Adobe Analytics works, this…is technically a count of the unique cookie IDs.…And because cookies are unique to each browser on each device, this won't…actually be a perfect count of the number of people who have visited.…If, for example, I visit your website on my laptop, and then I go…sit down on the couch and I bring up your website on my tablet, and…then later I load up your website on my smart phone, I'll have three unique…
Author
Released
6/25/2014- Identify the information available from a web analytics tool.
- Recognize the data sources used by Adobe Analytics.
- Recall three types of custom data.
- Summarize the capabilities of a sharing dashboard.
- Compare and contrast mobile and video reports.
- Name the components of a purchase event.
- Explain the purpose of Report Builder.
Skill Level Beginner
Duration
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Introduction
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Welcome1m 10s
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1. Introduction to Adobe Analytics
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Why use analytics?2m 58s
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Using report suites3m 11s
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2. Understanding Key Adobe Analytics Concepts
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Understanding your data5m 14s
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Learning the user interface6m 34s
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Using graph types7m 13s
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3. Using Common Reports and Leveraging Dashboards
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Using Site Metrics reports5m 29s
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Using Site Content reports4m 15s
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Using dashboards2m 28s
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Leveraging bookmarks3m 51s
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Understanding reportlets2m 50s
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4. Expanding Report Functionality
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Using custom segments5m 20s
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Creating calculated metrics4m 12s
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Using breakdowns3m 19s
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5. Using Additional Reports
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Using Paths reports6m 34s
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Using Real-Time reports2m 46s
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6. Understanding Campaigns and Marketing Channels
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Using the Campaigns reports2m 52s
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7. Leveraging Report Builder
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Understanding Report Builder3m 39s
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Using the Request Wizard8m 24s
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Conclusion
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Next steps53s
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Video: Understanding your data